Podcasts are becoming increasingly popular as a form of media, and as a result, more and more businesses are turning to podcast advertising as a way to reach their target audience. But before you start investing in podcast ads, it is essential that you have a clear agreement in place with the podcast host. This agreement not only protects your investment but also sets clear expectations for both parties involved. Here is a podcast advertising agreement template that you can use to ensure a smooth partnership and an effective ad campaign.


This agreement, entered into by [Name of Advertiser] (the “Advertiser”) and [Name of Podcaster] (the “Podcaster”), outlines the terms and conditions of the advertising agreement between the Advertiser and the Podcaster.

Advertising Placement:

The Advertiser will provide the Podcaster with ad content to be placed in one or more podcasts produced by the Podcaster. The Advertiser understands that the placement of the ad is at the sole discretion of the Podcaster and may be placed before, during, or after the podcast content. The Advertiser will have no control over the location of the advertising spot.


The Advertiser agrees to pay the Podcaster the agreed-upon fee for each ad placement. The fee will be paid before the ad is aired, unless otherwise agreed upon by both parties. The Advertiser agrees that all fees are non-refundable, regardless of the success of the ad campaign.


The Advertiser will provide the Podcaster with content to use in the ad, including scripts, audio files, and any other necessary materials. The Advertiser guarantees that all materials provided are accurate, truthful, and legally compliant.

Intellectual Property:

The Advertiser grants the Podcaster a non-exclusive, worldwide, perpetual, irrevocable, royalty-free license to use, reproduce, distribute, and display the ad content in connection with the podcast. The Advertiser guarantees that they have the necessary rights to grant such a license.


Either party may terminate this agreement at any time for any reason with written notice to the other party. In the event of termination, the Advertiser understands that they will not be entitled to a refund for any fees paid.


The Advertiser agrees to indemnify and hold the Podcaster harmless from any claims, damages, liabilities, or expenses arising out of the Advertiser`s breach of this agreement.

Governing Law:

This agreement shall be governed by and construed in accordance with the laws of [State/Country].

This podcast advertising agreement template covers the essential terms and conditions of a partnership between an Advertiser and a Podcaster. It is important to note that this is a general template and may need to be modified to fit specific situations and needs. Remember to always consult with a legal professional before finalizing any agreement. By having a clear and comprehensive agreement in place, both parties can focus on creating an effective and successful podcast advertising campaign.